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Men’s Wearhouse Public Relations Failure
January 9, 2013
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Did Men’s Weahouse miss an opportunity to convert a social media interaction into positive engagement? Just in case you missed the big news: Metallica guitarist Dave Mustaine recently berated Men’s Wearhouse over a gift certificate. Yes, Megadeth’s Dave Mustaine was shopping at Men’s wearhouse. Not only Mustaine wanted to suit-up (maybe looking for job?) he has enough spare time to go to Facebook page of Men’s Wearhouse and post this note:

“I know that not all of you have the kind of job that requires a suit,” he begins, “or wear a suit when you (if you) go to any kind of faith-based service, court date, wedding or funeral, but if you do…you are going to want to read this. You know me, I don’t complain much in writing, but I gotta get this off my chest. I really think that it sucks when people make false claims, that they don’t care to make good on a problem that is clearly their fault, and with all of the “ABSOLUTELY GUARANTEE IT” crap I just had to say something… I for one, will never set foot in a Men’s Warehouse, even for shelter from a blizzard.

I absolutely GUARANTEE it.”

        What followed was a textbook PR response – an appropriate Tweet. (see below)
It shows that Men’s Wearhouse is ready to engage. But I was surprised that someone decided to declined an opportunity to comment on CNN’s AC360. Watch this segment – I don’t understand why and who declined such a great offer to clear the air. I am so glad it wasn’t me 🙂

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Ibrahim Sajid Malick

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