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Big Data and Social Analytics
June 12, 2016

I went to yoga last night in Flatiron, New York. Had a kati roll at DesiGali on Ave B, East Village. Jogged around East River this morning. Had a coffee at Dunkin Donuts on Houston Street. All of this (and more) data is available and it could be harnessed for good use or bad.

Ninety percent of all currently available data, globally, has been generated over the last two years.

By simply moving through the daily motions of our lives, we produce digital traces about our interactions with both technology and each other – making it possible for large-scale, high-impact social research to be conducted by those equipped with the skills and expertise needed to dissect that data.

Personal privacy can be preserved in a fashion that nonetheless allows data to be harnessed for better commutes to work, better management of health, better access to financial resources, and other positivbig-data-cloude societal improvements.
Businesses worldwide have realized that harnessing, processing, and analyzing the digital information produced by individuals, organizations and institutions should be a fundamental starting point for intelligent decision-making.
Considering that only 0.5% of all currently available data is analyzed and used, there’s a massive opportunity waiting to be taken.

“This past year was an important one for Big Data. We saw more businesses accepting that data, in all forms and sizes, is critical for the best possible decision-making. In support of this, we’ll continue to see the systems that support non-relational or unstructured forms of data, as well as massive data volumes, evolve and mature to operate well inside of Enterprise IT systems. This will enable business users, along with data scientists, to fully realize and unlock the value in big data.”

About author

Ibrahim Sajid Malick

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